Amy Lee Pottery Privacy Policy

Last Updated: 1/18/2023


This Privacy Policy explains how information about you is collected, used and disclosed by Amy Lee Pottery and its brands advertised on this site. This Privacy Policy applies to information we collect across our brands when you use our websites, mobile apps, retail stores, and other online products and services (collectively, the Services), including the Services we provide for Amy Lee Pottery, and our other brands advertising via this site, and when you otherwise interact with us. This policy does not apply to products or services with separate privacy policies that do not incorporate this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy regularly to stay informed about our information practices and the choices available to you.

For information about the choices we offer in connection with our information practices, please see Your Choices below.

If you are a California resident, please see the sections referencing California below.

All information gathered by Amy Lee Pottery is kept strictly confidential and only be used for the sole purpose to ship your items ordered here. This information will be used to ensure timely delivery of your order. We may also use your information to contact you for promotional purposes that you have the ability to opt out of at any time.

In some circumstances, Amy Lee Pottery may use a third party software to collect data for internal purposes only. We use this data to streamline our services. The nature of drop-ship products, print-on-demand, and custom artisan product delivery requires Amy Lee Pottery to share your shipping address with the shipping vendor responsible to deliver your order and their individual privacy policies may apply during these transactions.


This Extended Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- Potential Other tracking utilities like GoogleAnalytics.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and account number information), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Evaluate the success of products in the market and who likes them

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:




We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, post a review, participate in any interactive features of the Services, fill out a form or survey, join and participate in a loyalty program, join a text message marketing program, participate in a contest or promotion, make a purchase, communicate with us via third party social media sites, request customer support, or otherwise communicate with us. Under some circumstances, you may choose to provide sensitive personal information to Backcountry. For example, some consumers may choose to provide health information to our customer service agents relevant to their product choices or recreational endeavors. The types of information we may collect about you include your name, password, email address, social media user names and handles, postal address, phone number, birthday, gender, interests, preferences, photos, videos, product reviews, fit information (including height, weight, and clothing size), health information, payment information, text messaging, call transcripts, and email history as well as any information included in those messages, and any other information you choose to provide.

Certain information that you elect to provide to us, like product reviews and associated fit information, will be publicly displayed on our websites.


When you use our Services, we automatically collect certain information, including:


We may also obtain information from other sources. For example, we may collect information about you from other sites that sell our products, from other users, such as individuals who send you a gift through our Services, from social networks in accordance with their authorization procedures, or from third party providers that tie together multiple data points to gain additional information to create a unified customer view. Through third-party providers, we may also collect your email address via cookies and pixels on our websites and combine your email address with other information those third-party providers have access to (such as mailing address) so that we may serve relevant marketing offers to you via email or direct mail. We may collect product reviews you posted on third-party websites and redisplay those reviews on our websites. We do not have control over these third-party websites, and you should review the privacy practices of third parties where you choose to submit a review.


We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchases, we may infer your gender, your interest in certain activities or brands, or information about your purchasing activities over time.


We use information about you as follows:


We may disclose information about you as follows or as otherwise described in this Privacy Policy:

We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.


The Services may offer third-party social sharing features and other integrated tools (such as the Facebook Like button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

For orders placed on some of our Services, we may offer third-party payment and financing options. For example, if you select 'a bank card' as your payment method, you will provide information directly to 'the bank card' and you also direct to share certain contact and order information with 'the bank card' to enable your use of their service to pay for your order. The information 'the bank card' receives is subject to their privacy policy.

The Services may offer other integrated tools, which let you interact with third parties to track your orders, enter social media contests, or consider and accept offers from other companies. When you interact with an integrated tool, you will see the third party’s name, terms, and privacy policy in the integrated landing page or module. For more information about the purpose and scope of data collection and processing in connection with these other features, please visit the privacy policies of the third parties providing the features.


We use reasonable security measures designed to protect information about you from loss, misuse and unauthorized access, disclosure, alteration and destruction. Unfortunately, no online activity can be guaranteed as 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.


We allow others to provide analytics services and serve you advertisements on our behalf. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and apps. The information collected includes your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by us to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and apps, and better understand your online activity. You may opt out of cookie-based data sharing with ad targeting providers by following the instructions below. You can also learn more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes at In addition, your device may include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

We may also work with other websites or platforms (such as Facebook) to serve ads to you as part of a customized campaign. Please refer to the settings of those other websites or platforms for information about any choices they offer in connection with the delivery of interest-based ads.

TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer, and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.


You may update the online account information you provide to us by logging into your online account. You will need to change any account information you provide, including communication preferences, for each brand.


If you initially consent to our collection of precise location information via any of our mobile apps, you should be able to modify this choice by changing the preferences for those apps on your mobile device. We do not collect precise location information even if the permission process established by your mobile device operating system may allow such collection. You may also stop our information sharing via our mobile apps by following the standard uninstall process to remove all of our mobile apps from your device.


Your mobile device operating system may provide you with the ability to discontinue our access to the information described in the Stored Information section of this policy via our mobile apps. You may also stop our collection of this information by following the standard uninstall process to remove all of our mobile apps from your mobile device.


You may opt out of cookie-based data sharing with ad targeting providers by using settings in your web browser. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services on this website.


You may opt out of receiving promotional emails from each of our brands by following the instructions in emails from each brand or by changing the preferences through your online account with each brand. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.


With your consent, you may receive promotional calls from us. You may opt out of receiving these communications by letting us know during one of those calls. If you have consented to promotional calls, you may also be able to adjust your communications preferences for calls through your online account with the appropriate brand.


With your consent, you may receive recurring automated marketing text messages from us, including text messages that may be sent using an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt out of receiving further marketing text messages by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. Our text messaging platform may not recognize and respond to unsubscribe requests that do not include the STOP, END, CANCEL, UNSUBSCRIBE, OR QUIT commands. If you unsubscribe from one of our Brand’s marketing text messaging programs, you may continue to receive marketing text messages through any other brand program you have joined until you separately unsubscribe from those programs. 


Rarely you may receive print mail pieces from our Brands. You may opt out of receiving direct mail marketing by adjusting your communication preferences with the Brand that sent the direct mail communication or by emailing us at


With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these notifications at any time by changing the notification settings on your mobile device.

Please note that we do not specifically alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser other than may be done by the parent service host.


The Virginia Consumer Data Protection Act (VCDPA) affords consumers residing in Virginia rights with respect to their personal information. Subject to certain limitations and exceptions, the VCDPA provides Virginia consumers the right to request (1) to confirm whether or not we are processing your personal information; (2) to access a copy of the personal information you have previously provided to us; (3) to request deletion of their personal information; (4) to correct inaccurate personal information; (5) to not be discriminated against for exercising these rights; and (6) the right to opt out of the processing of personal information for targeted advertising.

We do not process personal information for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. We do not sell personal information for money.

Virginia consumers may opt out of the collection of cookie-based data by third parties for use in targeted advertising by contacting Virginia consumers may make additional rights requests by contacting us at, or by calling us at 757.637.0263.

If we decline to take action in response to your exercise of a privacy right, we will inform you of the reason for the denial and provide you with instructions on how to appeal the decision where applicable.


The California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA) and the Shine the Light law afford California residents certain rights with respect to their personal information. If you are a California resident, this section applies to you.

CPRA - California

In the last 12 months, we collected the following categories of personal information: identifiers (such as name and contact information), characteristics of protected classifications (such as age and gender), commercial information (such as products purchased), internet or other electronic network activity information (such as browsing behavior), geolocation data (such as if permitted for collection via one of our mobile apps), audio, electronic, visual or similar information (such as profile pictures or customer support call information), and inferences we make (such as preferred activities). For more details about the personal information we collect, including the categories of sources, please see the Collection of Information section above. We collect this information for the business and commercial purposes described in the Use of Information section above.

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:

Categories of personal information we collect - 

Identifiers (such as name and contact information)

Characteristics of protected classifications (such as age and gender)

Commercial information (such as products purchased)

Internet or other electronic network activity information (such as browsing behavior)

Geolocation data (such as if permitted for collection via one of our mobile apps)

Audio, electronic, visual or similar information (such as profile pictures or customer support call information)

Biometric data (such as color, your size, height, weight, or other information relevant to apparel preferences)

Inferences (such as preferred activities) does not collect or process sensitive personal information for the purpose of inferring characteristics about you. Nor do we use, or disclose to a service provider or contractor, sensitive personal information for purposes other than what the CPRA authorizes.

Parties with whom information may be disclosed - 

Financing and payment processors and services providers

Order and fulfillment services providers

Customer support services providers

Events services providers

Customer feedback services providers

Data analytics providers

Cloud storage providers

Software development services providers

Fraud prevention services providers

Identity verification services providers

Marketing services providers

Personalization and user experience partners

Advertising partners

Developers of mobile apps you use

Third parties when compelled by law, such as to law enforcement or other governmental authorities

Sales or Sharing of Personal Information - California

California law requires that we provide transparency about scenarios in which sells or shares personal information with third parties in exchange for valuable consideration or for certain marketing. We do not sell your personal information for money. Instead, like many retailers, we share personal information to certain third parties to market and advertise our products to you and curate and grow our audience.

In the preceding 12 months, we have shared identifiers (such as your email address, postal address and other online identifiers) with advertising networks and marketing partners, and electronic network activity information (such as browsing behavior) to advertising networks.

If you are a California resident, you have the right to opt out of these sales at any time by contacting You may opt out of the collection of cookie-based data by third parties for use in targeted advertising by contacting us as well.

We do not knowingly sell or share personal information about consumers under the age of 16.

Rights of California Residents

Subject to certain limitations and exceptions, the CPRA also provides California residents the right to request (1) to know more details about the categories or specific pieces of personal information we collect, use, disclose and sell/share, (2) deletion of their personal information, and (3) to not be discriminated against for exercising these rights., (4) that we correct inaccurate personal information; and (5) to opt out of the sale/share of personal information, as discussed above.

Automated decision making is the process of making a decision by automated means without any human involvement. We do not process personal information for automated decision making that results in legal or similarly significant effects concerning the consumer.

Shine the Light - California

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. qualifies for this alternative option. If you would like to opt out of such sharing, please contact us at

California residents and Virginia consumers may make a rights request by contacting us at, or by calling us at 1-757-637-0263. Prior to processing certain requests, we will verify your request by asking you to provide information related to your recent interactions with us, such as information about a recent purchase.

If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please email us at


We may offer various financial incentives for purchase. For example, we provide discounts and other benefits to members of our loyalty programs and we may offer you a discount if you sign up for our email newsletters or participate in some surveys we offer. When you participate in a financial incentive, we collect personal information from you, such as identifiers like your name and email address and commercial information like your purchasing habits. You may opt into a financial incentive by following the instructions provided at sign-up, and you may withdraw from the incentive at any time by emailing If you withdraw from our loyalty program, you permanently forfeit any rewards you have accrued. Because your enrollment in any newsletter or loyalty program is tied to your accounts with, your withdrawal from the program will result in the termination of those accounts. In some cases, additional terms and conditions may govern a financial incentive program, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the discount or benefit presented to you.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Except as otherwise permitted or required by law, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes. To determine the appropriate retention period for personal information, we consider our statutory obligations, the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.

Under some circumstances we may anonymize or de-identify your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified information for any business purpose without further notice to you or your consent.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

The Site is not intended for individuals under the age of the payment authorizations policy. If you are using a credit card and that credit card requires individuals to be of a certain age to submit payment, then the person paying on this site should not be younger than this requirement.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:

Amy Lee Pottery and Tile
[Re: Privacy Compliance Officer]
1936 Tulane Rd. Norfolk Virginia US 23518
Phone: 1-757-637-0263